Social media is akin to a communication channel that delivers a certain message to a wide audience. Social networking is a two-way communication channel whose participants form a community based on certain interests. Social networking wesites use social media for community-based engagements.
Social media channels are the best way to engage with your audience on everyday basis. It is an excellent source to find your potential clients and promote your business. Such world famous and widely used social networks, like Facebook or Twitter, create applications to promote their brands and stay tuned with their customers.