Custom web design services are tailor-made for a business, specially created for a target audience, and give a company an extra edge over competitors. Features such as layouts, fonts, and colors are developed to enhance your online brand. Trending transformations give birth to new opportunities in general. The area of custom website design services has seen a colossal trend shift in the way they are designed, built, delivered, and marketed.

There is now a greater motivation to upskill and be ready when opportunities arise. Those involved in custom UI/UX design services such as business analysts, software developers, QA engineers, and test automation developers are moving in sync with the new wave – and learning the latest technologies.

Several organizations are now understanding the need to upskill their employees, and are therefore investing time and effort in training, certifications, webinars, etc. Furthermore, this strategic move of technological talent development helps close skill gaps, and at the same time keeps their employees motivated.

In this move towards upskilling and thus building cutting edge web designs, software dev teams have started utilizing advanced tools for web design development & automation testing development. Eventually, the technical solutions were developed to align with the trending needs of the customer. This article discusses the trending transformations in custom web design services.

App Development without coding enabling creative, quicker development

Yes – this has become a reality! Several tools on the market now are offering web design development tools that don’t require you to learn a programming language to build a web page. For example, using Webix UI Designer allows you to create a UI layer of the application with no need to have programming skills. You can create your app prototype with a couple of clicks and share it with the team. The developers have access to the code as soon as they get the prototype. Also, they can now use the same tool to build functional web applications with business data and logic without having to leave the dev platform. Several such platforms are also offering features to enable even a citizen developer to build full-fledged applications faster than ever before.

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Web design tools now feature automated web design development, adhering to guidelines set, presenting templates, etc., so that web designers can direct their creative talent to other essential elements of website development.

User experience as per trending color palettes, fonts

As per data, it takes approximately 50 milliseconds for users to form an opinion about a website. Designing for a great user experience, especially on the landing pages, is of the utmost importance to the sales of a business. We know that easy navigation is an important key aspect for a customer interacting with a website. In addition, did you know that as per research data, 62‐90% of the consumers assess the color before buying a particular product?

Therefore, when offering web design services, web designers also look for the trending color palettes, knowing their importance for a site in gaining attention and customers. For example, in 2021, AI predicts aqua as a trending color, as per WGSN research data. This shade offers high digital quality and as it’s a general trending color with domain versatility, it can be used across any type of web page–medical, beauty, lifestyle, etc. Parallelly, customers tend to prefer muted colors, and Classic Serif fonts as per research by Venngage.

Web designers have already begun working on understanding the color psychology within the brand for which they’re developing solutions. This will need to be reflected in the choice of palette for the site.

To sum it up, understanding and integrating a brand’s best colors with what’s trending will play a key role in developing a website that appeals to both the client and their customers.

Continuing to make Web development appear consistent across devices

People all around the world are using devices of different types – mobile, desktop, tabs, etc., to access the internet. As per stats, 2020 saw mobile devices account for around half the web traffic worldwide. This proves how essential it is for the custom web designed solutions to be tested from a cross-platform perspective, giving high importance to mobile devices. Responsive web design methods have helped provide a consistent presentation of the content across devices with the help also from a quality assurance specialists.

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Moving to ramp up security

Cybersecurity has long been a significant concern on the internet. As per research by PWC, 69% of consumers believe that companies are vulnerable to cyberattacks. Therefore, putting this central concern of customers in the front seat, web designers are putting focused, proactive effort into ensuring that high security prevails during development, data security, and testing of the product.

Teams are also prioritizing moving towards a DevSecOps approach, where the emphasis on security regulations, checks, etc., are incorporated from the start of the development through the end. Everyone on the team participates and are each held responsible with regards to imparting security measures into the product being developed. Deployments are moving to the cloud; ensuring enhanced security.

Interactive web elements

This UX web designing trend is a branch of responsive web design. Consumers have been found to be spending more time on those websites that offer interactive and responsive web content and utilizing their elements.

Drawing the attention of the customer is essential – and hence UX designers are investing in this area to build solutions that present hover/scroll animations, rotating animations, embedded videos, UX storytelling, and interactive web elements on the web page.

Using Industry 4.0 technologies in website development

Modern age web design trends are now moving towards using AI and ML to their best advantage. The resulting website design eventually helps provide interaction and experience relevant to the particular customer, providing personalized experiences too. For example, using AI on the website can help suggest videos, music, products as per their relevance to the customers’ interests and past behaviors. Voice searches are more optimized now, being faster and efficient than ever before. Web designers are also offering smart AI chatbots as one of the services in web design development. AI-enabled sites are now more prevalent.

Also, web design development is now possible with the self-coding feature, thanks to AI. AI can help develop and maintain code without any human intervention. Based on AI and ML predictions, web designers and developers can formulate efficient solutions to code issues too. AI virtual assistants are helping developers simplify design and build quick development solutions.

Wrap Up

With the fast-moving advancements in web design trends, people working in this field need to continually upskill themselves in order to keep up. They’ll need to be able to provide solutions that drive customers to the web products they build and hence boost the sales of the client. Thanks to the many advances in web design tools available to the designers, developers, and testers, this move has been relatively easy. And the only proactive action they need to take is to keep learning new technologies and implementing them.