Growing your business is so hard. So let’s face it. In the beginning, it takes considerable effort, such as dealing with sales and marketing, understanding taxes and corporate compliance, interacting with customers on a daily basis, and so much more.

The success of your startup depends upon the various methods that can be used to grow your business. Every aspect of your business needs attention, from employee training to marketing. If you are struggling to scale your startup, then here are some tips from an expert panel to take your business at the top level efficiently.

1. Competitor Analysis

Before entering the market, you should first identify your current and potential competitors and then gather information about your main competitors. Analyse such things as their products and services, pricing, positioning and branding, and market reputation. This helps you to find out the strengths and weaknesses of your competitors so that you can build a further strategy to grow in the desired market. By Clara Rodríguez Fernández, Journalist.

2. Build a Sales Process

The most crucial process is to grow quickly and easily and scale your business. The sales process is divided into four phases starting with Awareness, Interest, Desire, and ends up with Action. In the first phase, awareness of the products and services existence is built and services to customers. Then customers’ attention is attracted to build their interest. Make sure that the product and services will fulfill the desire of customers by analyzing their needs. In the last phase services are purchased. After that customer is in revaluation phase during which they will decide whether or not to repurchase the product and services. By Piyush Jain, Simplam.

3. Manage Customer Data

Manually maintaining customer data was a very challenging task for anybody, even if you are a Startup. In case you want to increase the sales and quickly grow your business, use a customer management system. It helps to manage the company’s interaction with current and potential customers. It maintains the records of customer history with the company to improve the Business relationship with the customer and drive sales growth. By Bill Green, Author.

4. Provide Loyalty Rewards

Loyalty rewards are the best way to attract customers and increase sales. Many competitors in the market can make a better offer than yours. So don’t feel satisfied if you have lots of loyal customers. They can easily move to other options and might leave you. If you want your customers to remain loyal, then provide them rewards such as discounts and make sure the most loyal ones be the first ones to take advantage of the offers. It will help you to retain your customers. By Liudmila Ganzha, Content manager.

5. Social Media Engagement

Nowadays, social media is the most powerful way of communication and interaction all over the world. You can reach out to thousands of people at once with the help of social media. Today social media has become the main focus of most of the startups. Every startup should be engaged with social media. They help to build a brand image and reach a target audience in the earlier stage. The main advantage of social media is that you can directly interact with your customers and get valuable feedback about your product and services. Thus, social media can fulfill many needs of startups, from branding to sales and feedbacks. By Mary C Long, Writer.

6. Professional Development

Hiring is an essential process for the success of any business. If you hire the right employees and build a capable team, it will help you to achieve your business objectives. Professional development of your entire business plays a vital role in growing your startup. To give employees a sense of purpose is one of the best ways to motivate them. Make sure that they should also feel that they are heard. You should conduct team building activities and training sessions or seminars so that they can improve their technical and professional skills. By Alex Helmer, Co-founder of JungleAI.

7. Expand Your Business

The expansion of the business will play a key role in growing your startup. The main goal for most business owners and entrepreneurs is to grow and expand their business. Some of the important strategy to expand your business are:

  • Selling more products to your existing customers.
  • Adding new products to your business.
  • Expanding Globally.
  • Targeting to a new market.
  • Acquiring another business.

By Richard Harroch, Author.


Implement these tactics to your startup and find out which tactics are most profitable. Then note them and use them cyclically. Those tactics which are not profitable should be eliminated. You will see your startup growing, just be patient.